My Work

For this TikTok script, I write a UGC script to promote Awiting Wicked, a nationwide search for Filipino singers inspired by “Defying Gravity.”

For this TikTok script, I wrote a UGC script to promote Lululemon’s newest leggings. I highlight comfort, fit, and everyday movement in a quick, snappy creator-style format that feels natural and authentic.

For my copywriting class, I developed the pitch for Spark Think Drink, collaborating with Foresight Studios to create a compelling marketing strategy that highlights the brand’s innovative approach to wellness.

This Vicks consumer personification, created during my graduate copywriting class, highlights my ability to craft targeted messaging that connects brands with distinct consumer personas.

For this one, I developed a 30-second TVC storyboard concept for a prospective Apple commercial with the theme "Meet-Cute with Your First Love." The copy is entirely my brainchild, while the visual frames were created using DALL-E and the sample TVC was produced with Sora AI.

For my copywriting class, I created this 90s Vicks jingle radio ad in Filipino, blending catchy lyrics with the brand’s comforting message to create memorable, engaging content. This was so much fun to make and I hope you have fun listening as well!